Digital Optimization Director


Digital Optimization Director

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Daniel F. Baldino

15 years of experience in the digital space, proven optimization guru with a strong focus on web development, audience development, and online acquisition marketing. 100% dedicated and focussed on all projects with Agility and Adaptability.



Daniel F. Baldino | Westchester, NY | (914) 469-2471 | daniel.baldino@gmail.com

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Work Experience

224 Online, LLC

Digital Marketing Director - September 2008 - Present

Responsibilities include: optimizing online marketing initiatives and analytics, as well as website development/maintenance and client/vendor relationship management.

  • Developed, launched, updated, and maintain websites and content for multiple clients.
  • Create and manage advertising campaigns for SEO/SEM, email marketing and online lead generation. Analyze and optimize all campaigns to ensure success rates are met and exceeded.
  • Manage client social media optimization through channel/Audience development, content management, and conversation/review monitoring.


  • Incresed monthly traffic for Optical Chain from 400 visits per month to 3,500 per month.
  • Decreased bounce rate from 48% to 15% for Health facility website through website redesign and Search Engine Optimization
  • Developed and managed start up company social Initiatives. Grew Facebook audience in 1 month from 1 to 600+ Likes

Return Path

Director Client Developement - Digital MarketingNov 2007 - July 2008

Responsibilities include: Managing and building online customer acquisition solutions (CPM, CPA, CPC, CPL) to Fortune 500 companies including; New York Times, Wall Street Journal, Edgar Online, Pitney Bows, and Chefs Diet, to name a few.

  • Analyzed and produced detailed reporting to maximize clients’ ROI.
  • Provided feedback to clients on additional areas of opportunity based on campaign metrics.
  • Recognized opportunities for further account growth and product penetration.
  • Developed sales propositions, including presentations and RFPs.
  • Conducted weekly reviews of the state of the email marketing industry, trends and the implications for clients’ email programs and strategies.
  • Managed numerous affiliate networks to ensure maximum exposure for each client

Lake Group Media

Director - Lake InteractiveAug 2003 - Oct 2007

Responsibilities include: Overseeing all online advertising initiatives including email marketing and online lead generation.

  • Strategized and coordinated all email deployments and ensured advertisers reached their desired targets.
  • Ensured success rates in terms of Clicks, Opens, Deliverability, as well as made sure all campaigns were Can-Spam compliant.
  • Managed and maintained third party technology vendor relationships.
  • Lead team in creation of lead generation network (Opt-In Offers).
  • Development and project management of front-end and back end technologies.
  • Increased sales revenue by 30% in 2006 compared to 2005.


Marketing Manager Feb 2001 - Jul 2003

Responsibilities included: Pre and post sales support to Business Development Team. Lead Generation, RFP Coordination, Account Management, Compliance.

  • Created all marketing materials for entire business development team.
  • Designed and developed company website
  • Optimized web traffic, to ensure strong online presence.
  • Conducted research to identify various areas of opportunity
  • Managed the RFP/RFI response process, created the AKD (Answer Key Database), which helped the team save time as well as focus on other priorities such as prospecting.


Professional Skills

  • 90% Complete
  • 90% Complete
  • 90% Complete
    Problem Solving

Software Skills

  • 90% Complete
    Adobe Photoshop
  • 90% Complete
    Adobe Illustrator
  • 90% Complete
    Adobe Fireworks

Code Skills

  • 90% Complete
    HTML5 / CSS3
  • 90% Complete
  • 90% Complete
    Word Press


Creative, Thorough

"Daniel is creative, thorough and makes the complex simple. Highly recommended for any website and digital needs..."

Art Amler,President at Amler Associates


"I hired Daniel about a year ago to help turn around my internet marketing. He was very effective in doing that and has really helped me become much more of a presence in the area. He has also designed some very good web sites for me and continues to help me upgrade them. I would highly recommend Dan for any business looking to become more marketable in the web."

Dr. Kayvon Keyhani, MD, MPH, FACS

Team Player

Dan is a truly great online marketing professional. He is a great asset and team player with a can do attitude. It would be a pleasure to work with him in the future.

Ethan Simblist,Director, Digital Advertising at MeritDirect


#Web Design#Web Development #SEO #SEM #Google Analytics #Ecommerce #Email Marketing #Social Media #CRM #CMS #Lead Generation #Mobile Marketing #Application Development #WordPress#Content Creation#Audience Development #Branding #Traditional Marketing#database Marketing #Multi channel Marketing



Roger Williams University Graduation May 2000

Bristol, Rhode ISland - Received Bachelor of Science in Business Marketing at the Gabelli School of Business

Adobe Certification

Pace University - June 2009

New York City, Completed Adobe Graphic Design Certification

“You can observe A lot by just watching”

-Yogi Berra