Daniel F. Baldino

Responsibilities include: optimizing online marketing initiatives and analytics, as well as website development/maintenance and client/vendor relationship management.

• Developed, launched, updated, and maintain websites and content for multiple clients.
• Create and manage advertising campaigns for SEO/SEM, email marketing and online lead generation. Analyze and optimize all campaigns to ensure success rates are met and exceeded.
• Manage client social media optimization through channel/Audience development, content management, and conversation/review monitoring.

Highlights

• Incresed monthly traffic for Optical Chain from 400 visits per month to 3,500 per month.
• Decreased bounce rate from 48% to 15% for Health facility website through website redesign and Search Engine Optimization
• Developed and managed start up company social Initiatives. Grew Facebook audience in 1 month from 1 to 600+ Likes

Responsibilities include: Managing and building online customer acquisition solutions (CPM, CPA, CPC, CPL) to Fortune 500 companies including; New York Times, Wall Street Journal, Edgar Online, Pitney Bows, and Chefs Diet, to name a few.

• Analyzed and produced detailed reporting to maximize clients’ ROI.
• Provided feedback to clients on additional areas of opportunity based on campaign metrics.
• Recognized opportunities for further account growth and product penetration.
• Developed sales propositions, including presentations and RFPs.
• Conducted weekly reviews of the state of the email marketing industry, trends and the implications for clients’ email programs and strategies.
• Managed numerous affiliate networks to ensure maximum exposure for each client

Responsibilities include: Overseeing all online advertising initiatives including email marketing and online lead generation.

• Strategized and coordinated all email deployments and ensured advertisers reached their desired targets.
• Ensured success rates in terms of Clicks, Opens, Deliverability, as well as made sure all campaigns were Can-Spam compliant.
• Managed and maintained third party technology vendor relationships.
• Lead team in creation of lead generation network (Opt-In Offers).
• Development and project management of front-end and back end technologies.
• Increased sales revenue by 30% in 2006 compared to 2005.

Responsibilities included: Pre and post sales support to Business Development Team. Lead Generation, RFP Coordination, Account Management, Compliance.

• Created all marketing materials for entire business development team.
• Designed and developed company website
• Optimized web traffic, to ensure strong online presence.
• Conducted research to identify various areas of opportunity
• Managed the RFP/RFI response process, created the AKD (Answer Key Database), which helped the team save time as well as focus on other priorities such as prospecting.