Health Club- Digital Make Over

Optical Chain | Realty Start Up | Health Club

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Equalize Fitness


APril, 2014


Responsive Web Design, Search and display advertising, Social Media Optimization, SEO, Email Marketing


When a New York Sports Club opened down the road from Equalize Fitness, a high end health club in Westchester, They knew it was time to update and refresh their digital presence.

Their original site was built in 2008, and was not user friendly or responsive for mobile devices. The Equalize site was used for both information for current members as well as a lead gen tool for prospective members. Due to the overload of information the site saw bounce rates in the 45-50% range.

  • Responsive, mobile friendly website development (html 5)
  • Mobile App for current members
  • Lead generation campaigns through search and display advertising
  • Social Media Optimization (Facebook, Instagram, Google+)
  • Blog development
  • Staff/Location training on review management, social audience development, and internal networking tools


After digital presence relaunch, site traffic has increased by 20%.

  • Bounce rate has decreased to 15%, due to simplified layout tailored for members and prospects
  • Monthly web generated leads have increased by 40% through targeted search and display advertising. Remarketing!
  • Mobile ap for member has launched where members can check fitness class schedule, as well as check reward points and upcoming events
  • Through targeted social posting, Facebook audience has grown to 1,000+ likes
  • Content creation has been simplified for trainers and nutritionists where they can easily post info/sucess stories to website and social channels

Copyright 2015 © Daniel F. Baldino-